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Behavioural Economics - Research, Purchase Journeys, Shopper Marketing & Choice

Cover of The Choice Factory by Richard Shotton Richard Shotton, author of “The Choice Factory” - which has won praise from Dave Trott, Rory Sutherland and Mark Ritson - will explore how findings from behavioural science can improve advertising. He'll be discussing the most relevant insights from the book and how you can apply them to the advertising challenges you face.
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