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Why admitting a weakness makes people like you more by Richard Shotton

Cover of The Choice Factory by Richard Shotton An article adapted from the book The Choice Factory:

For those prepared to embrace a modicum of career risk then the best chance of growing your brand is to flaunt your flaws. The principal-agent problem ensures it will always be a distinctive approach. For those interested in safe career progression then you may want to consider another route, such as avoiding the winner’s curse. Luckily for you that’s what the next chapter is about.

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