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MII announces speakers for DMX Dublin 2018

Cover of The Choice Factory by Richard Shotton The Marketing Institute has announced speakers from Lego, Wieden+Kennedy, Brainlabs and Foresight Factory as part of the DMX Dublin 2018 line-up...

Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He started his career as a media planner 17 years ago, working on Coke, 118 118 and comparethemarket.com, before moving into research. He focuses on how findings from behavioural science apply to advertising.

He writes about the behavioural experiments he runs for Campaign, Marketing Week and Admap. He tweets about social psychology findings from @rshotton. His first book on applying behavioural science to ads, The Choice Factory, is released this month.
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