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Aviva to host DMX Dublin 2018 event

Cover of The Choice Factory by Richard Shotton The Marketing Institute has announced speakers from Lego, Wieden + Kennedy, Brainlabs and Foresight Factory for the industry's biggest annual conference.... DMX Dublin 2018 will involve over 30 overseas and local speakers, sharing insights and best practice with over 900 marketers...

Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He was a media planner, working on Coke, 118 118 and comparethemarket.com, before moving into research. Shotton explains how findings from behavioural science apply to advertising. His first book on applying behavioural science to ads, 'The Choice Factory', is just out.
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