basket 0 items @ £0
View Basket

Get into your consumers' brain with Richard Shotton's The Choice Factory by Leigh Andrews

Cover of  by Richard Shotton

If you're in the persuasion game and you've ever wanted to better understand your consumers' purchase behaviour, this is the interview for you! I caught up with Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy. He shares how behavioural science findings can sharpen your brand's advertising and overall creative impact.

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.