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Neurowetenschap verovert marketingharten (Neuro Science conquers Marketing Hearts)

Cover of The Choice Factory by Richard Shotton (Text below has been translated)

Neuromarketing shows a similar development as shopper marketing. Both disciplines are relatively young, but all two have full growth potential. And moreover, behavioural science and shopper marketing will have more influence on the marketing playfield.

... while the number of books on this subject is growing monthly. Recently, a new title has been added to that library, The Choice Factory by Brit Richard Shotton.
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