basket 0 items @ £
View Basket

When the world zigs, zag by Richard Shotton

Cover of The Choice Factory by Richard Shotton The best way to ensure brands strive for distinctiveness is to popularise the principal-agent problem. If following the herd becomes equated with putting one’s career ahead of the brand’s needs, then it will become a disreputable tactic.

Perhaps then we’ll see more brands admitting fallibilities.


View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.