"Great, new book."
"I've noticed a few people reading it on public transport so ...obviously it's selling. Brilliant!"
"I absolutely recommend it for anyone who is yet to get hold of a copy ... It's crammed with real examples... a great book, warmly recommend everyone to get a copy of it."
"The book has an additional benefit... it is very readable with lots of bite sized sections."
In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.
Do you know we believe that red painkillers are more effective than blue ones?
And did you also know that exposing your flaws can make you seem more attractive?
These are just a couple of the biases that effect our consumer behaviours.
Listen to the full podcast here: https://soundcloud.com/the-ipa-podcast/in-conversation-with-richard-shotton