Many of the commercials you encounter every day will be using psychological tactics
You might think you’re immune to advertising – that your decisions are entirely conscious and rational. But many of the commercials you encounter every day – on your TV, on your computer, on the street – will include psychological tactics you’re not even aware of.
They play on the mental short-cuts we use to make sense of the world.
As Richard Shotton, behavioural researcher and author of The Choice Factory, explains: “Consumers are faced with thousands of choices every day.