basket 0 items @ £
View Basket

Why marketers are so obsessed with following fads

Cover of The Choice Factory by Richard Shotton Richard Shotton explores why marketers are so fad-obsessed, using the unlikely metaphor of the penalty shoot out.

Marketers need to apply the lessons of penalty taking to brands. If we do we’ll be in good company.
View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.