Human reaction to numbers is riddled with quirks. Richard Shotton’s new book The Choice Factory examines the ability of businesses to harness these biases to influence consumers. For example, tweaking prices by a fraction can boost sales. Discount stores use charm pricing, knocking a penny off to end in “99”.
Enter your email address to receive your free ebook
By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.
Enter your email address to receive your free eBook.
Harriman House Ltd will use the information you provide on this form to keep in touch with you and to provide updates and marketing.
Are you happy to receive:
Emails from Harriman House with Harriman House offers
By ticking the box above, you agree to let us email you about future Harriman House offers and offers from carefully selected third parties. We will not pass your details to any other third parties and you can un-subscribe from the emails at any time. A valid email is required for us to send you the download link.
Mailing Permissions
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at newsletter@harriman-house.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.
