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Recommended reading: Behavioural science experiments and how to work smarter

Cover of The Choice Factory by Richard Shotton Marketing Week reviews the latest books for marketers.

... In his book, which is an overview of how behavioural science experiments can be applied to marketing and advertising, he runs through the full list. If advertisers are aware of the biases, and adapt their products and communications, they can use them to their advantage, he contends.
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