basket 0 items @ £0
View Basket

Brand purpose is wishful seeing from marketers who want it to be true

Cover of  by Richard Shotton

The Choice Factory author Richard Shotton argues that the methodology behind brand purpose is flawed, and is being perpetrated by adlanders who want to feel better about their jobs.

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.