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How Advertising Signals Brand Power by Richard Shotton

Cover of The Choice Factory by Richard Shotton Brands must recognize that much of advertising’s impact comes from implicit communication. There is a role, even in the era of procurement, for bold brand statements. The occasional extravagance displays a confidence that mere ad claims cannot emulate.
You can find more ideas like this in my new book The Choice Factory: 25 Behavioral Biases That Influence What We Buy
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