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The role of bias and undervaluing magazines

Cover of The Choice Factory by Richard Shotton Richard argued that goalkeepers have an implicit bias towards diving because that is the norm and what people expect a goalkeeper to do. If you dive and don’t make a save it’s seen as bad luck - but if you stand still and don’t make a save you seem incompetent. The effectiveness of their choice is hamstrung by the bias of their expected action.
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