MG OMD London's Richard Shotton's launches behavioural science book 'The Choice Factory'
… Says Shotton: "Over the last few years I've conducted dozens of experiments and worked with many brands and shown time and time again that the application of behavioural science improves effectiveness. I want more brands to benefit from the application of behavioural science to solve their problems. This book should help do that as it provides simple, practical advice for marketers to apply the latest thinking to their brands."
… Shotton's book has received a stack of reviews. See here: http://www.campaignbrief.com/2018/07/mg-omd-londons-richard-shotton.html
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