The book provides invaluable knowledge for you to act on. There’s something to learn and apply in every chapter. I particularly enjoyed the irrefutable proof that advertising has to be distinctive, otherwise it’s a waste of money. I loved the Marketing Triage model based on Napoleon’s chief surgeon; as well as Shotton’s brutally logical dismantling of brand purpose – as much use as a brand porpoise.
– Charlie Snow, advertising consultant and formerly chief strategy officer at MullenLowe London
Enter your email address to receive your free ebook
By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.
Enter your email address to receive your free eBook.
Harriman House Ltd will use the information you provide on this form to keep in touch with you and to provide updates and marketing.
Are you happy to receive:
Emails from Harriman House with Harriman House offers
By ticking the box above, you agree to let us email you about future Harriman House offers and offers from carefully selected third parties. We will not pass your details to any other third parties and you can un-subscribe from the emails at any time. A valid email is required for us to send you the download link.
Mailing Permissions
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at newsletter@harriman-house.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.
