basket 0 items @ £0
View Basket

Does the isolation effect remain relevant today?

Cover of  by Richard Shotton

Brands must seek inspiration from beyond their category. If they do so they will see one of the common factors of the few brands who have created a genuine step-change in their category is that they were highly distinctive. As the founder of BBH, John Hegarty put it in his ad for black Levi’s “when the world zigs, zag.”

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.