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How the Decision Factory Works

Cover of The Choice Factory by Richard Shotton "You must understand what triggers them in order to influence decisions," Shotton said, examining the behavior of people in the buying process and examining how these behaviors are coded psychologically. He thinks that brands will achieve success by taking into account behavioral science in their marketing strategies. According to Shotton, this book provides marketers with simple and handy tips. And what exactly does the so-called behavioral class actually mean?

According to Shotton, behavioral science is the study of decision-making processes. In The Choise Factory, Shotton, who analyzed 25 of his decisions following a single person throughout the day, explained each decision in his book with reference to psychology from a classical ideas.
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