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5 books to help marketers make better decisions in 2019

Cover of The Choice Factory by Richard Shotton The Choice Factory by Richard Shotton – released February 2018
Richard Shotton sets out to help the reader understand what drives decisions and in turn, how they can then become the influencer within the process. The book is split into 25 short chapters, each tackling a different cognitive bias and looking at ways to apply it to the reader’s marketing challenges.

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