Book review: Use direct response copywriting to start selling more stuff, now. Read more at https://www.marketingsociety.com/the-library/book-review-use-direct-response-copywriting-start-selling-more-stuff-now#j3OjcPCSbOHW2p5T.99
Giles Lury reviews “The Art of the Click” by Glenn Fisher
Having just read a book on how to improve your persuasive copywriting skills, I’m now supposed to write an entertaining, informative review that will have all you Marketing Society members clicking through to read it. No pressure then?
Luckily for me, Glenn’s book, which sets out to help every reader sell more stuff, is not only an easy read but is full of tips and techniques.