You see, after I realised my error in attempting to blindly follow someone else’s path, I more wisely set about pursuing my own.
In doing so, I found a publisher who was interested in my idea, the excellent, Harriman House.
We parried the idea back and forth. The manuscript was completed. And my book, The Art of the Click, was patiently edited into existence.
The book is about how anyone can use the skills I’ve learned as a direct-response copywriter to better understand and interact with their audience online. In other words, how to get people to click on stuff.
Since it’s publication, it’s become a best seller on Amazon. And rather brilliantly, it’s now been shortlisted in the Sales & Marketing category for the Business Book Awards 2019.