basket 0 items @ £
View Basket

The Art of The Click

Cover of The Art of the Click by Glenn Fisher Maybe you’ll think this is obvious.

I didn’t.

So I thought I’d share.

In the “Art of the Click”, Fisher explained the importance of highlighting benefits over features.

Features are often a lot more obvious than benefits. Sometimes readers just don’t dwell on the product long enough to figure out all the benefits for themselves.

It’s your job to make it easier on them.
View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.