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The Art of The Click

Cover of  by Glenn Fisher

Maybe you’ll think this is obvious.

I didn’t.

So I thought I’d share.

In the “Art of the Click”, Fisher explained the importance of highlighting benefits over features.

Features are often a lot more obvious than benefits. Sometimes readers just don’t dwell on the product long enough to figure out all the benefits for themselves.

It’s your job to make it easier on them.

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