basket 0 items @ £0
View Basket

What happens when we don't let ourselves be influenced by those consumers we should condition.

Cover of  by Richard Shotton

**Translated from Italian** In his column Pasquale Diaferia takes inspiration from the book 'The Choice Factory' by Richard Shotton to remember that "if we do not let ourselves be influenced by the real behaviour of those who are subjected to our communication, we and our brands will be ignored, undervalued, put in a bad way light: a risk that no one likes to run, especially in times of digital that is increasingly central and of metrics on communication that are captured and commented on in real time. "

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.