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Digital experts to offer free insights into brand building

Cover of  by Richard Shotton

Speakers at Make Disruption Pay: Striking the Balance, will consider issues such as how firms can ensure marketing spending delivers short-term results while their investment builds brand loyalty over the long term.

The event will be run by brand and communications specialist Dentsu Aegis Network Scotland with The Herald as media partner.

The speakers will include: Richard Gill, Managing Partner, Dentsu Aegis Network, Edinburgh; Gordon Stevenson, director of transformation for Newsquest, the Herald’s parent company; David Wilding, director of planning at Twitter; Kristian Tapaninaho, founder of the Ooni portable pizza oven business and Richard Shotton, author of The Choice Factory.

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