Building Innovation Awards: Best Offsite/Modular Innovation
The insight provided through The Choice Factory has allowed our industry to consider the ‘psycho-logical’ barriers to adopting offsite construction; unlocking a whole new approach for accelerating an ‘offsite revolution’. Through the application of behavioural science, we are turning the spotlight away from issues of fragmentation, low margins, imbalances in risk apportionment and low R&D investment, towards the successful implementation of offsite solutions; shifting perceptions and creating a positive social norm for offsite.
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