basket 0 items @ £0
View Basket

The strategic spine to Apple’s AirPod

Cover of  by Richard Shotton

As Richard Shotton points out in his book about behavioural economics in advertising, The Choice Factory, at the 2001 launch of the iPod, most other mp3 players shipped with unremarkable headphones, the devices hidden. Apple’s iPod, meanwhile, shipped with striking white headphones – powered by the wildly famous silhouettes campaign – “their distinctiveness made Apple look like the market leader long before it was.”

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.