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Recommended reading: 50 years of Virgin and business without borders

Cover of  by Jez Groom and April  Vellacott

From selling sim cards in South Africa to sparkling water in Paris, Ripple provides real-world examples of how how small behaviour changes can have wide-reaching effects in the real world.

By applying behavioural science in your working life you can have positive ripple effects on the world around you, say Groom and Vellacott, who use storytelling and practical tips to prove their point.


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