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Jez Groom has been practising behavioural science for over ten years, working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.
April Vellacott has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients apply behavioural science in their organisations.
Marketing Week
From selling sim cards in South Africa to sparkling water in Paris, Ripple provides real-world examples of how how small behaviour changes can have wide-reaching effects in the real world.
By ...
My Customer
Nudge theory and hand washing
In their new book, Ripple: The big effects of small behaviour change in business, authors Jez Groom and April Vellacott highlight that hand washing is not a nudge ...
Decision Ireland
From Tesco to Fidelity, three ways in which companies are harnessing the power of behavioural science for business. By Jez Groom and April Vellacott
If you heard that there was a simple way to ...
Roger Dooley Author and Keynote Speaker
Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have ...
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