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The big effects of small behaviour changes in business

By Jez Groom and April Vellacott
Cover of Ripple (Paperback) by Jez Groom and April  Vellacott Cover of Ripple (Ebook - phone) by Jez Groom and April  Vellacott Cover of Ripple (Ebook - tablet) by Jez Groom and April  Vellacott

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About the Authors

Jez Groom

Jez Groom has been practising behavioural science for over ten years, working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of
Behavioural Science at City University.

April Vellacott

April Vellacott has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients apply behavioural science in their organisations.

Contents Listing

Jacket Text

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?

Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.

Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

Professional Reviews

"A must-read for anyone who wants to use nudge in business." Jules Goddard, London Business School

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