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Jez Groom has been practising behavioural science for over ten years, working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.
April Vellacott has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients apply behavioural science in their organisations.
Ripple takes the reader on an experience-packed journey inside the wonderful world of applied behavioural science – impressively, it makes this world both comprehensible and practicable, showing how little changes can have very significant wide-ranging effects. Groom and Vellacott’s book is packed with illuminating real-world examples showcasing the power of behavioural insights to make a real, and usually low cost, difference - sometimes transforming a good idea into a commercial success. It is hard to think of a better tutorial on the effective use of behavioural science in business, especially as it comes from authors who are at the serious end of its application. This is a valuable resource for anyone wanting to apply behavioural ripples to create a sea-change in their own business. Given the thoughtful way it is written – using story-telling backed-up with practical tips - investment of reading time is amply rewarded by new knowledge, ideas and a practical toolkit that is ready to be put to work. Read, apply and watch these behavioural ripples create new waves in your own business. Professor Philip Corr, City University
Fabulously readable and relevant to anyone interested in changing behaviour in the workplace. Bruce Daisley, author of Sunday Times bestseller ‘The Joy of Work’ and host of the #1 business podcast ‘Eat, Sleep, Work, Repeat’
A wonderful book, engaging and informative but also so practical, it’s so different to other behavioural science books on the market. Juliet Hodges, BUPA - Senior Advisor, Behavioural Insights Team
The best practical guide for applying behavioural science in business that I’ve read. Full of insights and real-world examples, Ripple shows the need for creativity and rigour when using behavioural science effectively. Matt Battersby, Chief Behavioural Scientist, RGA
Ripple is a fascinating (and easy to read) exploration into behavioural science in business. Packed full of interesting and practical steps you can take for positive change that works for your organisation and your customers! Kirsty Scott, CX Manager
Jez and April really get your imagination running and demonstrate that behavioural science principles can be applied to all industries. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc
Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc
Ripple contains so many insights that inspire positive cultural change for our colleagues and has transformed how we interact with customers. Gill McLaughlin, Head of Customer Management at Standard Life Assurance, part of Phoenix Group
Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works. Al Rhind, Head of Workplace & Customer Propositions at Aegon
"A must-read for anyone who wants to use nudge in business." Jules Goddard, London Business School
From Tesco to Fidelity, three ways in which companies are harnessing the power of behavioural science for business. By Jez Groom and April Vellacott
If you heard that there was a simple way to ...
Nudge theory and hand washing
In their new book, Ripple: The big effects of small behaviour change in business, authors Jez Groom and April Vellacott highlight that hand washing is not a nudge ...
From selling sim cards in South Africa to sparkling water in Paris, Ripple provides real-world examples of how how small behaviour changes can have wide-reaching effects in the real world.