On this episode, I speka with Richard Chataway who is a Behavioural Science practitioner that has recently published a book called "The Behaviour Business".
In it, he explores how businesses can use Behavioural Science to help them meet their business objectives more effectively. As he says "if you're in business, you are in the business of behaviour". On the podcast, we talk about how Richard came to be interested in Behavioural Science and explore some of the themes he covers in the book,
You can find out more about the Behaviour Business and associated podcast here: https://harriman-house.com/behaviourbusiness