basket 0 items @ £
View Basket

Advertising’s biggest challenge? The Mandy Rice-Davies problem

Cover of  by Richard Shotton

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.



Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.