This is set to change with Nairn’s forthcoming book Go Luck Yourself picking apart the subject of luck through a set of 40 principles to “stack the odds in your brand’s favour”. The book is split over four sections – appreciate what you’ve got; look out for opportunities everywhere; turn misfortune into good fortune; and practise being lucky – illustrated by historic examples and case studies where both companies and individuals have embraced luck to their advantage.
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