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Why Amateurs Sometimes Beat Experts

Cover of  by Andy Nairn

Crazy People was a pretty mediocre film, from 1990. It starred Dudley Moore as Emory Leeson, a stressed-out adman who is tired of peddling lies to the public. As his mental health unravels, he starts to write brutally honest headlines. For instance: "Jaguar. For men who'd like hand jobs from beautiful women they hardly know." Or "Buy Volvos. They're boxy but they're good." Needless to say, this doesn't endear him to his boss, and Leeson ends up being committed to a psychiatric hospital.This piece has been adapted from Andy Nairn's new book Go Luck Yourself.

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