The next article for our Great British Creativity campaign features Andrew Boulton, Copywriting and Creative Advertising Senior Lecturer at the University of Lincoln by day, freelance copywriter by night. For about 12 years, Andrew has been writing copy for brands and charities such as the National Trust, Alton Towers, Boots, Stella Artois, and Thomas Cook.
Read our interview below to find out about everything from the launch of his new book, Copywriting Is – which has become the #1 bestseller on Amazon for advertising books – to the two pillars of fantastic copy and how we can help young talent in the creative industry.
