Some of the greatest jokes ever written were tweets of mine that received fewer than seven likes, so I am a poor and deluded judge. The thing that I have written that gives me the most pride is my (ahem) new book on copywriting called ‘Copywriting Is… 30 or so thoughts on thinking like a copywriter.’ I was delighted that it even became a real book (thanks to a wonderful idiot who I love, Giles Edwards) but since then it sold out from pre-orders alone and became the number 1 bestselling advertising book on Amazon (brag). Writing it was an enormous ball-ache and taught me terrible things about my capacity for hard work and commitment – but I am pathetically proud that I did it.
