Andy has written a new book called 'Go Luck Yourself: 40 ways to stack the odds in your brand's favour', which you can pre-order here.
In the book, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.