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What's luck got to do with it?

Cover of  by Andy Nairn

In Go Luck Yourself, Nairn examines how luck is often considered a four-letter-word in business circles but that, in truth, fortune plays a part in every success story as well as in every failure. Below, Nairn discusses the business world's relationship with luck, why people shy away from letting it anywhere near their successes, and why the 'Can-If' approach should be more widely adopted.

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