basket 0 items @ £0
View Basket

The Illusion of Choice, an antidote to transactional marketing

Cover of  by Richard Shotton

Richard Shotton has a new book, The Illusion of Choice, psychological biases that influence what we buy, a follow up to the bestselling The Choice Factory from 2019.

Every day we make hundreds of choices: which shampoo to pick; how much to spend on a bottle of wine; whether to renew a subscription.

These decisions might feel like they’re freely made but psychologists have shown that subtle changes in the way the choices are framed can radically change how we behave.

In The Illusion of Choice, Shotton draws on academic research, advertising campaigns and his own original studies for a practical guide that focuses on the point where marketing meets the mind of the customer.

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.