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Richard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing.
Richard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and ... Read more on Richard Shotton
The Illusion of Choice by Richard Shotton
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of to win customers, retain ...
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this ...
Behavioural psychologist Richard Shotton has been invited by the Institute of Advertising Practitioners in Ireland (IAPI) to discuss his new book, The Illusion of Choice, at an event. The book ...Read more
Richard Shotton has a new book, The Illusion of Choice, psychological biases that influence what we buy, a follow up to the bestselling The Choice Factory from 2019.
Every day we make hundreds of ...
The Media Leader
The book is a treasure trove of wonderfully articulated ideas which are very neatly linked to marketing. There’s never too much detail, and never not enough; rather just the right amount of ...Read more
Richard Shotton, author of a new book called The Illusion of Choice is the guest speaker at the next IAPI Media Matters event on April on April 5th in TU Dublin.
Shotton’s latest publication ...
In this interview, I speak with author and behavioral scientist Richard Shotton about his new book, The Illusion Of Choice: 16 ½ Psychological Biases That Influence What We Buy. As Shotton’s book ...Read more
The Illusion of Choice will remind you what really matters in research, make your insight communication more effective, and let you raise your prices. How? Keep reading to find out!Read more
Behavioural scientist Richard Shotton’s 2018 book ‘The Choice Factory’ detailed 25 behavioural biases that influence what we buy and how to apply them to marketing. This week Richard releases ...Read more
Little Black Book
Throughout the book, Richard Shotton identifies the most relevant behavioral science experiments from a marketing perspective.Read more