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What the Press for Champagne Button Teaches us about Consumer Psychology

Cover of  by Richard Shotton

In this interview, I speak with author and behavioral scientist Richard Shotton about his new book, The Illusion Of Choice: 16 ½ Psychological Biases That Influence What We Buy. As Shotton’s book explores, this principle of reducing friction is applied often, and to great effect within marketing and consumer psychology.

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