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16 ½ reasons why you should read The Illusion of Choice by Richard Shotton: Part 1

Cover of  by Richard Shotton

Behavioural scientist Richard Shotton’s 2018 book ‘The Choice Factory’ detailed 25 behavioural biases that influence what we buy and how to apply them to marketing. This week Richard releases his second book – The Illusion of Choice: 16 ½ psychological influences that influence what we buy.

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