basket 0 items @ £0
View Basket

Richard Shotton: Behavioural insights could be used in more B2B settings

Cover of  by Richard Shotton

Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed motivations.”

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.