basket 0 items @ £0
View Basket

‘Behavioural science is not a straitjacket for creatives and planners’

Cover of  by Richard Shotton

We spoke to Shotton shortly after the release of his second book, The Illusion of Choice: 16½ Psychological Biases That Influence What we Buy, about what experts underestimate when it comes to changing behaviour, what it means to apply a bias laterally, and whether ad agencies make life more difficult for themselves by trying to look clever.


View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.