Your Creative Flame

Why are children more inventive than adults?

How do entrepreneurs – and tight-rope walkers – manage risk?

And what can magic shows, honeybees and stale tortillas teach us about fresh thinking?

The answer to all these questions, and many more, can be found inside this book. But the really amazing stuff is inside your head. That’s because – despite the undoubted advances of AI – the human brain remains the world’s most powerful generator of great ideas, if you know how to use it.

In Your Creative Flame, award-winning adman and author Andy Nairn explains how this supercomputer works – and which buttons to push.

Across 24 colourful chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination – even if you don’t think you’re creative.

In particular, he demolishes the myths that are holding you back, shows how you can develop a creative routine that works brilliantly for you and explains how technology can be your friend rather than your enemy.

At a time when creativity is more important than ever – for us as individuals, but also to solve the problems facing society and our planet – this book is essential reading. So forget the doom and gloom and recognize the brilliance that lies within you. It’s time to unleash your imagination, enrich your life and safeguard your future.

It’s time to ignite your creative flame.