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Cook Wrap Export

Selling your food to the world

By Bruce McMichael
Cover of Cook Wrap Export (Ebook - phone) by Bruce McMichael Cover of Cook Wrap Export (Ebook - tablet) by Bruce McMichael
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About the Author

Bruce McMichael

Bruce McMichael has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs.

Bruce published and edited a local food magazine, Taste Shropshire which included news and reviews of local food producers, restaurant and hotel reviews and local and regional ... Read more on Bruce McMichael

Contents Listing

Who This Book is For
With Thanks

1. An Exporterâ??s Overview
The UKâ??s largest manufacturing sector
Why export?
Where to export?
What to export?
Government support
Cultural considerations
The steps you have to take

2. Is Exporting Right for Me?
Six key issues to consider before you start exporting
Preparing for export
SWOT Analysis
Summary

3. Where Are My Markets?
Fail to plan ... plan to fail
Seven key research questions
Finding answers
Identifying your potential markets
Aid-funded business
Six research tips
Summary

4. Marketing and Sales
Mind your Ps and Cs
Your product
Exhibitions, festivals and shows
Pricing
Awards
Summary

5. Getting Noticed Online
Website etiquette
Content is king, and links are queens
Social media marketing
Mobile communications
Apps
Social media
A changing landscape
Summary

6. Labelling
Label design
Health and nutrition
Packing for delivery
Summary

7. Routes to Market
Agents
Distributors
Routes to market
UK Trade & Investment
Protecting your intellectual property
Summary

8. Signed, Sealed, Delivered
Your export policy
Delivery: logistics and distribution
Summary

9. Business Travel and Culture
Business travel
Export Insight Visits
Culture
Cultural awareness and business practices
Summary

10. Finance and Money
Funding
Getting paid
Open a foreign bank account
Insurance
Accepting payment online
Letters of credit
Distance Selling Regulations
Paying duty within the EU
Summary

Conclusion

Useful Resources
Advice and support
Background information
British Government
Trade statistics
Find that company
Industry groups
Business travel advice & languages
Regional food & drink groups
Exhibitions in the UK and abroad
Magazines and websites
Learning
Export companies
Country profiles for the UKâ??s top and potential export markets
Who This Book is For
With Thanks

1. An Exporterâ??s Overview
The UKâ??s largest manufacturing sector
Why export?
Where to export?
What to export?
Government support
Cultural considerations
The steps you have to take

2. Is Exporting Right for Me?
Six key issues to consider before you start exporting
Preparing for export
SWOT Analysis
Summary

3. Where Are My Markets?
Fail to plan ... plan to fa ...

Jacket Text

Your journey to becoming a food and drink exporter may start from an unexpected but thrilling enquiry from Russia, India or South Africa or may have always been part of your business plan. However your journey starts, there is much to learn and do before the trickle of export orders is transformed into growing part of your income.

This book is a guide for those tipping their toes into the exciting, challenging world of exporting. It's for those making the first overseas sales and realising the potential of a huge and global market hungry for quality UK food and drink and it's for exporters seeking inspiration and advice on developing your existing export business.

The potential of export markets is huge and it is all too easy to become overwhelmed by the choice, size and complexity of choosing your markets and fulfilling orders. But there is a huge amount of support for fledging exporters and a lot of interest around the world for products â??Made in Britain' - so now is a great time to sell your foodie products around the world.

Media Enquiries

If you'd like to get in touch with the author for interview or comment, or you'd like a review copy of this product,
please contact us at pr@harriman-house.com or call +44 (0)1730 269809.

Rights

For information on available rights, please contact rights@harriman-house.com

Bulk purchases

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