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In for a Penny

A Business Adventure

By Peter Hargreaves

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About the Author

Peter Hargreaves

Peter Hargreaves has over twenty-five years experience in investment having co-founded Hargreaves Lansdown, one of the UK’s leading independent financial service providers, in 1981. Previously, he qualified as a Chartered Accountant and worked for KPMG, Unisys Group and Whitbread Plc. Peter is a non-executive director of ITM Power Plc. and a Member of the Securities & Investment Institute.

Contents Listing

Author's Note
Preface By Jim Slater
Prologue: The Little Man in Times Square

PART ONE: The Making of a Business
The Bake House and Beyond
The Money's in the Post
Enter the Rochdale Cowboy
Where are the Customers' Yachts?
The Crash of '87 and Other Headaches
Fighting the PEP Wars
The Tesco of the Retail Investment World
Fearlessly to Market

PART TWO: What I Have Learned (So Far)
Finding Your Customers
Making Your Organisation Work
Making Sense of Investment

Epilogue: The Simple Pleasures in Life

Acknowledgements
Author's Note
Preface By Jim Slater
Prologue: The Little Man in Times Square

PART ONE: The Making of a Business
The Bake House and Beyond
The Money's in the Post
Enter the Rochdale Cowboy
Where are the Customers' Yachts?
The Crash of '87 and Other Headaches
Fighting the PEP Wars
The Tesco of the Retail Investment World
Fearlessly to Market

PART TWO: What I Have Learned (So Far)
Finding Your Cu ...

Jacket Text

Plain speaking has never held Peter Hargreaves back. In this candid and outspoken book, the multi-millionaire founder of investment company Hargreaves Lansdown tells the story behind its extraordinary success and gives his forthright views on what it takes to be successful as an entrepreneur and as an investor.

Starting from his spare bedroom with a single phone and borrowed office equipment, Peter and his business partner Stephen Lansdown set out to build a business that would consciously be different from that of all their competitors. They have held fast to their unconventional ways ever since, regularly turning the company's strategy and business model upside down in their relentless effort to give their clients the best information, the best prices and the best service.

Widely recognised as the number one firm in their business, Hargreaves Lansdown was floated on the London stock market in 2007, valued at £800 million. In For A Penny is a must read for anyone who wants to understand how the investment business works, what's wrong with conventional management wisdom and what's right about the true meaning of entrepreneurship.

Professional Reviews

"Unaffected, down to earth, supremely practical and blessedly free of business school drivel" - Drayton Bird

"...In for a Penny is both an adventure story and a primer on how to grow a business from scratch. ...Every chapter is laced with humorous anecdotes and valuable business lessons." - from the preface by Jim Slater

"I have long been an admirer of the very successful firm that Peter Hargreaves has built up through hard work, very high standards and exceptional vision." - Anthony Bolton, President of Investment, Fidelity International


Media Coverage

MoneyWeek

...So that's your taxes. But where do your savings go? For that answer, turn to Peter Hargreaves' In For A Penny, A Business Adventure, a plain-speaking run-down of the creation of investment giant ...

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Spectator Business

In for a Penny: A Business Adventure
Peter Hargreaves

Harriman House £9.99
244 pages
ISBN 9781905641949

Few financial advisors are as outspoken or as loved and loathed as Peter Hargreaves. ...

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My Wonderful Life Coach

In for a Penny says ?Plain speaking has never held Peter Hargreaves back?. It?s true, now a multi-millionaire, Peter built his investment company Hargreaves Lansdown with Stephen Lansdown, in the ...

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The Irish Times

BOOK REVIEW: RICHARD GILLIS In for a Penny: A Business Adventure by Peter Hargreaves; Harriman House; £9.99 (?11.50)

PETER HARGREAVES is a very rich and successful financial adviser who you?ve ...

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City Wire

Face to face: Peter Hargreaves of Hargreaves Lansdown
By Richard Harris

Peter Hargreaves, chief executive of Hargreaves Lansdown, talks about the phenomenal growth of his company while pointing ...

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The Daily Telegraph

'Raising tax is economic madness. Slash the public sector instead'
Fundamentalist view: A 50pc rate will not increase the tax take but will drive wealth creators abroad, says one of the City's most ...

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City Wire

Discussing his new book, 'In For a Penny', the co-founder of Hargreaves Lansdown addresses the flaws in life office and IFA business models, and argues that advisers should wean their clients off ...

Read more

Financial Times

Tips from an amiable curmudgeon
By Jonathan Guthrie

Peter Hargreaves, co-founder of the wealth manager Hargreaves Lansdown, recently threatened to quit the UK in protest at the 50 per cent tax ...

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Financial Times

'(I would recommend Peter Hargreaves? book, In For a Penny, to anyone who wants to know how all this works).'

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Financial Times

'(I would recommend Peter Hargreaves? book, In For a Penny, to anyone who wants to know how all this works).'

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Daily Mail

City Interview: I'm not going just yet, says Peter Hargreaves
By Ian Lyall

Peter Hargreaves is riled. And he doesn't hold back. The Chancellor bears the brunt of his ire, but there are digs at ...

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The Sunday Times

Fame and Fortune: Peter Hargreaves
Founder of Hargreaves Lansdown and author of new business advice book invests in pensions and unit trusts, not property

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Bristol247.com

In for a Penny ? Peter Hargreaves Book Review and Video- Millionaire Case Studies23rd May 2011

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Bristol247.com

Hargreaves Lansdown enters FTSE 100 four years after first listing- Bristol 24-711th March 2011

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Investorschronicle.co.uk

Peter Hargreaves and In for a Penny featured in Taking a back seat- Investors Chronicle 20th September 2010

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Moneymarketing.co.uk

"If you are yet to read Peter Hargreaves? book, In for a Penny, I urge you to do so."- Money Marketing13th September 2010

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Moneyweek.com

One of MoneyWeek's "best business books of 2009".December 2009

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Investorschronicle.co.uk

an excellent book for your Christmas wish list- Alistair Blair, Investors Chronicle9th December 2009

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Spectator.co.uk

In for a Penny is one of Spectator Business's Best Books of 2009.

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Citywire.co.uk

there is a lot of valuable business intelligence here- CityWire7th September 2009

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Accountancyage.com

Profile: Peter Hargreaves, co-founder of Hargreaves Lansdown- Accountancy Age23rd July 2009

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Thisismoney.co.uk

Hargreaves: How I turned investing into big money- This is Money22nd July 2009

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Irishtimes.com

offers genuine insight into life in the money game- The Irish Times20th July 2009

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Citywire.co.uk

Face to face: Peter Hargreaves of Hargreaves Lansdown- CityWire3rd July 2009

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Fool.co.uk


Peter Hargreaves discusses his book "In for a Penny" with David Kuo and Maynard Paton. The trio trace beginnings of Hargreaves Lansdown from a room in Peter's house to the £1b business it has ...

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Telegraph.co.uk

Raising tax is economic madness. Slash the public sector instead- Peter Hargreaves, Telegraph30th June 2009

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Citywire.co.uk


Discussing his new book, In For a Penny, the co-founder of Hargreaves Lansdown addresses the flaws in life office and IFA business models, and argues that advisers should wean their ...

Read more

Media Review

How 'real education' helped Peter amass £310m fortune- Lancashire Evening Post16th June 2009

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Ft.com

Tips from an amiable curmudgeon- Financial Times11th June 2009

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News.bbc.co.uk

Peter was interviewed by Kate Silverton on BBC Breakfast10th June 2009

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Ft.com

I would recommend Peter Hargreaves' book, In For a Penny, to anyone who wants to know how all this works- Merryn Somerset Webb, FT5th June 2009

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Bbc.co.uk

Peter was interviewed by BBC Bristol- 25th May 2009

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Dailymail.co.uk

CITY INTERVIEW: I'm not going just yet, says Peter Hargreaves- The Daily Mail7th May 2009

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Business.timesonline.co.uk

Peter Hargreaves is #176 in The Sunday Times Rich List 2009- The Sunday Times26th April 2009

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Timesonline.co.uk

Founder of Hargreaves Lansdown and author of new business advice book invests in pensions and unit trusts, not property- The Times22nd March 2009

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