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The Pest Detectives

The definitive history of Rentokil

By Rob Gray

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About the Author

Rob Gray

Rob Gray has been a journalist since 1988. His work has appeared in a wide variety of publications, from newspapers such as The Financial Times and The Guardian through to business titles including HR Magazine, The Marketer, Campaign, Broadcast and Management Today. Aside from developing a healthy respect for the challenges of pest control, Rob writes about brands, marketing, corporate ... Read more on Rob Gray

Contents Listing

Foreword
The Birth of a Pest Control Powerhouse

1. Dangerous Experiments
2. The Early Years of Rentokil
3. Parallel Beginnings - The British Ratin Story
4. The Road to Flotation
5. Life as a PLC
6. Aiming High
7. Renewed Focus
8. Tales from the Frontline
9. Going the Extra Mile
10. Reinventing Rentokil
11. Adapt, Change, Improve and Excel
12. The Pest Detectives

The Pestiary
Rentokil Firsts
Who's Who
About the author
Acknowledgements
Index
Foreword
The Birth of a Pest Control Powerhouse

1. Dangerous Experiments
2. The Early Years of Rentokil
3. Parallel Beginnings - The British Ratin Story
4. The Road to Flotation
5. Life as a PLC
6. Aiming High
7. Renewed Focus
8. Tales from the Frontline
9. Going the Extra Mile
10. Reinventing Rentokil
11. Adapt, Change, Improve and Excel
12. The Pest Detectives

The Pestiary
Rentokil Firsts
Who' ...

Jacket Text

Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extra-mile customer service. At last, here's a book that tells the full story of Rentokil's rise into an international powerhouse - and the pest problems it encountered and solved along the way.

The Pest Detectives explores the origins of the brand, including the story of founder Professor Harold Maxwell-Lefroy, a brilliant yet tragic figure; Britain's first Imperial Entomologist and one of the foremost scientific minds of the early 20th century. It covers the personalities, big deals, landmark assignments and technical accomplishments that shaped the business.

But as well as looking back, The Pest Detectives is very much a book about the business today: the culture, the strategy, the significant investment in innovation and training required to ensure Rentokil will still be at the forefront of the pest control market another 90 years from now. Through interviews with senior managers and talented 'pest detectives' on the ground, Rob Gray paints a picture of what the brand stands for and where it is going. A compelling picture of the greatest pest control business there has ever been.

Media Coverage

The Huffington Post UK

As Henry Ford once said: "Coming together is a beginning; keeping together is progress; working together is success." This couldn't be truer than in the case for ending malaria; working in ...

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European CEO

VIDEO: There is usually a story behind every business ? sacrifice, struggle, reward, and sometimes failure, but always endeavour. At least, this is certainly true of bug-busting Rentokil

European ...

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Business Info

Pest controllers past and present attended a reception at the House of Commons on Monday 9th November to mark the 90th anniversary of Rentokil and the release of The Pest Detectives, a book which ...

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IG Trading / New.Markets TV

VIDEO: There's a lot to learn from 90 year-old pest exterminator Rentokil, says Rob Gray, author of The Pest Detectives. Lessons in business longevity, marketing and customer service, as well as the ...

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The Market

Descended from Thomas Langlois Lefroy, whose killer charm made him the generally accepted model for Jane Austen?s Mr Darcy, the founder of Rentokil was Maxwell Lefroy, 1900s England?s premier ...

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CorpComms Magazine

Corporate biographies have form for signalling oncoming doom.

‘Fountains and flagpoles are recognised totems of corporate vanity, but when companies come out with histories of themselves, alarm ...

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