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The SME Guide to Latin America

An introduction to doing business with Brazil, Colombia, Chile and other exciting markets

By Gabriela Castro-Fontoura

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About the Author

Gabriela Castro-Fontoura

Gabriela Castro-Fontoura was born in Montevideo, the capital city of Uruguay. From a very young age, Gabriela was fascinated by other cultures. After achieving the top score in the International Baccalaureate Diploma, she was offered a rare scholarship to study Economics at the University of Durham in the UK. That was the start of a long love affair with Britain – living in England, Scotland ... Read more on Gabriela Castro-Fontoura

Contents Listing

About the author
Who this book is for
Why a second edition
With thanks
Introduction
Latin America: one market?
Opportunities and success stories
The main obstacles and how to overcome them
From Latin America to the UK
Strategy
Market entry channels
Latin Americans as business partners
Latin Americans as consumers
Planning a visit
Success! What next?
Inside knowledge
About the author
Who this book is for
Why a second edition
With thanks
Introduction
Latin America: one market?
Opportunities and success stories
The main obstacles and how to overcome them
From Latin America to the UK
Strategy
Market entry channels
Latin Americans as business partners
Latin Americans as consumers
Planning a visit
Success! What next?
Inside knowledge

Jacket Text

When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times.

In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.
From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!

The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today?

A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.

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