Jacket Text
When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times.
In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.
From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!
The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today?
A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.
