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The Zurich Axioms

The rules of risk and reward used by generations of Swiss bankers

By Max Gunther

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About the Author

Max Gunther

On that original tulip exchange in Amsterdam, one of Max Gunther's ancestors bought a hundred dollars' worth of bulbs in 1632 and paid a witch to insure the investment's success. By 1636 (so the story goes), Gunther's ancestor's bulbs were worth $150,000. So much for pedigree.

Max Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received ... Read more on Max Gunther

Contents Listing

Introduction: What the Axioms Are and How They Came to Be

The First Major Axiom: On Risk

The Second Major Axiom: On Greed

The Third Major Axiom: On Hope

The Fourth Major Axiom: On Forecasts

The Fifth Major Axiom: On Patterns

The Sixth Major Axiom: On Mobility

The Seventh Major Axiom: On Intuition

The Eighth Major Axiom: On Religion and the Occult

The Ninth Major Axiom: On Optimism and Pessimism

The Tenth Major Axiom: On Consensus

The Eleventh Major Axiom: On Stubbornness

The Twelfth Major Axiom: On Planning

[The 16 Minor Axioms appear within each of the chapters on the Major Axioms]
Introduction: What the Axioms Are and How They Came to Be

The First Major Axiom: On Risk

The Second Major Axiom: On Greed

The Third Major Axiom: On Hope

The Fourth Major Axiom: On Forecasts

The Fifth Major Axiom: On Patterns

The Sixth Major Axiom: On Mobility

The Seventh Major Axiom: On Intuition

The Eighth Major Axiom: On Religion and the Occult

The Ninth Major Axiom: O ...

Jacket Text

If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too.

The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not.

Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.

Professional Reviews

"If you have got the price of this book, stake it." - Investors Chronicle

"Strongly recommended; it is pacy, full of zest and, mercifully, makes investment sound as much fun in theory as it is in practice. How many other investment books are there that can get the adrenalin pumping with every page?" - Simon Rose, Punch


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Media Coverage

Every Forex Book

The Zurich Axioms by Max Gunther isn?t a book just about forex trading it?s a book that puts you in the mood to make money and lots of it! Here I have selected some of my favorite wisdom from the ...

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Citywire.co.uk

Readers' dozen: Citywire readers' top investment booksCityWire 9th March 2011

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