Synopsis
This is not just an important but an imperative project' – Nassim Nicholas Taleb, bestselling author of The Black Swan
Master the science of success with The Formula, the ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.
Ever wondered about the silent laws at play behind every successful venture? In The Formula, Albert-László Barabási, a preeminent voice in the science of networks, shares the profound scientific rules that determine who truly excels and why.
Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of Kind of Blue to Marcel Duchamp and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.
Discover the five intrinsic laws that govern success and learn to wield them to your advantage. The Formula offers unique, scientifically grounded perspectives on success in today's ever-evolving landscape.
Details
16 May 2019
9781509843534About the author
Albert-László Barabási is the Robert Gray Dodge Professor of Network Science at Northeastern University, where he directs the Center for Complex Network Research. He also holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest.
A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and Ph.D. at Boston University. He is the author of Bursts: The Hidden Pattern Behind Everything We Do, Linked: The New Science of Networks, Network Science, and he is the co-editor of The Structure and Dynamics of Networks.
Reviews
A smart, readable account of the unexpected scientific principles that drive success.
This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person
It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers
A fascinating new book
Books by Albert-László Barabási
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